Why everyone should be a marketer

Nicholasloise's Blog

The world revolves around trade, commerce, selling and marketing. I have been involved in marketing and sales from a young age of 13 with my first business of Flyer Distribution. Since then I have been a sales person, marketer, corporate marketer, marketing educator at the Undergraduate and Graduate and then then marketer again. Here is the one thing that I have learned.

You can never take your eye off the marketing throttle, and you must have the lead flow, marketing funnel constantly being filled. Now that is easy to say but hard to do.

The simplicity of the statement the complexity of the statement. Sales is the Parent of Marketing according to Eban Pagen, marketing is sales that has been stylized across many mediums so that we can talk to many people vs 1:1.

Packaging, tools that you use, social media, traditional media, TV, direct mail, branding is is all…

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4 reasons your business should be more transparent

To some the thought of telling the full story behind your business might sound a little daunting. After all, what if people found out that you struggled? That you weren’t perfect? A little truth can go a long way in the world of business if done well. Transparency is the new black with even large companies like McDonalds’s, Buffer, Honest and Nudie Jeans getting on board the truth train.

Here are 4 reasons your business should be more transparent.

1. Trust – The most obvious reason. Think about it. In your day-to-day life, the more you know about a person, the more you tend to trust them. You can make a more informed decision based on the information you’ve been given bout said person. Whether they are trustworthy, whether you’d let them into your home or whether you’d prefer to keep the door locked. The same can be said for business…

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How is Mobile Marketing Changing in Consumer Ireland?

Phonovation

Since SMS became a staple diet for marketing departments in Ireland particularly over the last 7-8 years you would think that the Irish consumer would have had enough of all the text messages coming into their handsets. Messages containing details of “special offers”, “what colour bin to put out tomorrow”, “What day and time for your next Football match” etc etc etc. The list can go on and on. But there has not been a sea change in people’s attitudes toward text messages even with the advent of both Comreg and the Data Protection Commissioners guidelines as to who can or can’t receive marketing texts.

Now that all kosha marketing messages are ended with a “Stop” option the consumer can OptOut at any time. But they haven’t been, not in any great numbers any way. The average Optout is in the region of 3% across the board. This figure tells…

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McDonald’s is in an absolute free fall

Coca-Cola unveils new packaging to unify its brand

Coca-Cola Spain has redesigned its packaging to promote itself as a unified brand.

The international drinks brand has unveiled a new design for its Coca-Cola, Diet Coke, and Coke Zerocans.

All the packaging will be styled the same way, with identifying colours on the bottom half of each can.

This decision will be implemented on an global level this summer.

Have a look at the new packaging designs hereand tell us what you think about them.

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Game-Changer – Integrating Sales and Marketing

Halfrose Marketing

Do you know a younger technology company looking for a growth catalyst?

Looking for someone who can overcome new technology market adoption issues and drive explosive revenue growth? Someone who understands that buyers don’t care about sales and marketing. Someone who can translate a foundation-based approach to consultative selling into market development for new technologies.

Building sustainable market development does not require a large investment, but it does require aligning sales, marketing, product, and support to the target buyers’ needs. That starts with a clear qualification model based upon having an understanding of why buyer’s need your solution to fix a defined problem rather than are responsive to your creative outreach, but aren’t able to articulate a tangible need.

I have realized recently that I became frustrated that I was too removed from selling to customers. For much of the last 15 years, I have held responsibility for closing sales…

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Your Branding Message

Jim Sackman's Business Thoughts

As I noted last week, I finished up my story arc on how to show Leadership when you were entering a brand new situation. This week we start the next one. I am going back to Branding with an emphasis on the messaging around your Brand.

The reason that I am choosing this story arc is that many of the smaller businesses that I work with have particular trouble with this part of the company. What I hear a lot of is that companies are having a difficult time differentiating themselves and fall into the category of commodity. There is some fear that associates with this and that will be a post unto itself within this arc. But I want to start with my definition of a Branding Message.

So, there are lots of bits to Branding. If you have read my posts in the past, I don’t place a…

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The Art of Listening: Social Media Enables Dialogue

Eidson & Partners

Are you making the most of your social media presence?

Social media platforms wield amazing power for brands and businesses of all varieties and sizes. They allow business owners to connect, interact, and establish relationships with both current and future customers while simultaneously elevating their brand brand awareness and, ultimately, pushing sales. But if social media is really this important, why (as reported in AdWeek) do 80 percent of customer queries on these platforms go unanswered?

Social media makes it easier than ever to both listen to and engage your customers in meaningful dialogue. Let’s look at some of the best practices that have been established for making the most of this opportunity.

1. First, Understand

Social media posts are as diverse and wide-ranging as the people writing them. Customers have a variety of different opinions, perspectives, and, ways of expressing themselves as well. When a post or comment is originally received, take a moment to truly understand what the customer is saying.

When…

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An internet second

This is PRable

“Content is king” is a phrase oft banded around, offering little assistance in how that content should be tailored and where it would best serve its purpose.

With social media, apps and on-demand services driving ever-evolving means of consumption, this great infographic from Irish Telecom provides a summary of internet activity each second, and with it useful insights on consumer behaviour.

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ADVERTISING – OUT OF HOME

BIZNESS CREW BLOG

The aim of his short essay is to outline and discuss the concept of out-of-home advertising and how advertisers can use it to support other categories of advertising as part of their advertising campaign. The essay will begin with a definition an explanation of out-of-home advertising. This will further progress by outlining the benefits, characteristics and the rationale and strategies for its use to support other categories of advertising.

In the past out-of-home advertising was simply called outdoor advertising, however, over time as new advertising formats and avenues for advertising were developed, outdoor advertising was no longer an appropriate term (Altstiel and Grow, 2006). Today, out-of-home advertising is a term that covers “all advertising that’s seen outside of the home but is not in the point-of-sale category” (ibid, p. 217). Out-of-home advertising incorporates a very broad range of various formats. Surmanek (1996) categorises a sample of out-of-home…

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