To some the thought of telling the full story behind your business might sound a little daunting. After all, what if people found out that you struggled? That you weren’t perfect? A little truth can go a long way in the world of business if done well. Transparency is the new black with even large companies like McDonalds’s, Buffer, Honest and Nudie Jeans getting on board the truth train.
Here are 4 reasons your business should be more transparent.
- Trust – The most obvious reason. Think about it. In your day-to-day life, the more you know about a person, the more you tend to trust them. You can make a more informed decision based on the information you’ve been given bout said person. Whether they are trustworthy, whether you’d let them into your home or whether you’d prefer to keep the door locked. The same can be said for business…
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tony crutcher Ltd 