- Get others to believe in market orientation! Far too often marketers fail to explain to colleagues and shareholders what marketing is about. Too many people think they know what marketing is but really they are mostly a mile off track. Hold a short seminar or course to explain what marketing is in a uninterrupted environment. Just the sheer mention helps to raise the importance and after the event it gets people to really realise that you know more about marketing than they do.
- 2. Put in place marketing plans! Give me a pound for every time I hear someone say “if you fail to plan, you plan to fail” but have a guess what, despite people saying this, they don’t plan! Whether you are a CEO, marketing manager or company owner, the marketing plan is a central document that gives the business a reference point and bench mark…
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tony crutcher Ltd 