Since SMS became a staple diet for marketing departments in Ireland particularly over the last 7-8 years you would think that the Irish consumer would have had enough of all the text messages coming into their handsets. Messages containing details of “special offers”, “what colour bin to put out tomorrow”, “What day and time for your next Football match” etc etc etc. The list can go on and on. But there has not been a sea change in people’s attitudes toward text messages even with the advent of both Comreg and the Data Protection Commissioners guidelines as to who can or can’t receive marketing texts.
Now that all kosha marketing messages are ended with a “Stop” option the consumer can OptOut at any time. But they haven’t been, not in any great numbers any way. The average Optout is in the region of 3% across the board. This figure tells…
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tony crutcher Ltd 